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Thursday, 12 May 2022 12:18

Volkswagen Bringing Back Scout Brand with Electric Truck, SUV

Written by Maria Merano, Teslarati
Volkswagen announced on Twitter it is bringing back the Scout brand with an all-electric truck and SUV. Volkswagen announced on Twitter it is bringing back the Scout brand with an all-electric truck and SUV. VW/Twitter

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On May 11, Volkswagen Group’s Supervisory Board confirmed the company’s plans to launch an all-electric pickup truck and rugged SUV for the U.S. market.

VW plans to produce the electric pickup truck and rugged SUV under the Scout brand, which it obtained in 2021 when Traton Group---one of Volkswagen Group's commercial vehicle subsidaries---purchased Navistar, formerly known as International Harvester

 

Volkswagen aims to start production on Scout’s EV products by 2026. The Scout brand will help VW break into the electric vehicle market in the U.S. 

 

“After Volkswagen’s successful turnaround in the U.S., we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs," said Herbert Diess, CEO of Volkswagen AG. "Electrification provides a historic opportunity to enter the highly-attractive pickup and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the U.S. market.”

The European automaker aims to achieve 10% market share in North America by 2030, with a focus on battery electric vehicles (BEV).

 

VW also announced a $1.7 billion commitment to boost its battery-electric vehicle lineup, R&D and manufacturing in North America. The U.S. is central to its expansion plans. Volkswagen plans to build a dedicated battery cell production factory in the U.S.

 

“Success in the SUV & pick-up segment is key for further profitable growth in the U.S. And now we have a unique opportunity for market entry,” said Arno Antlitz, CFO of Volkswagen Group. “The size of the full-size segment gives us the opportunity to achieve...


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