Friday, 28 January 2022 09:19

Making EV Leap of Faith Highly Satisfactory to New Owners, J.D. Power Finds

2022 Kia Niro EV. 2022 Kia Niro EV. Kia


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As automakers continue to build excitement with new electric vehicle (EV) launches, first-time owners who have made the switch to battery electric vehicles (BEVs) are discovering that it is a positive experience.

Satisfaction among owners who are new to BEVs averages 754 (on a 1,000-point scale), which is comparable to 766 among BEV veterans (those who have owned a BEV prior to their current one), according to the J.D. Power 2022 U.S. Electric Vehicle Experience (EVX) Ownership Study, released Jan. 27.


Additionally, factor satisfaction among first-time BEV owners is higher for service experience (+48), driving enjoyment (+15) and styling (+8) than among BEV veterans.


At the same time, while first-time BEV owners have a learning curve to become familiar with driving range, BEV veterans have experience and knowledge with real-world vehicle range that results in higher levels of satisfaction with battery range (+78 points) and accuracy of stated battery range (+49).


The overall EVX ownership index score measures electric vehicle owner satisfaction in both premium and mass market segments. The 2022 study has been expanded to include 10 factors from seven in 2021.


Those 10 factors are, in alphabetical order: accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling (new in 2022); safety and technology features (new); service experience (new); and vehicle quality and reliability.


“Making the initial leap of faith into owning a BEV is proving to be very satisfying,” said Brent Gruber, senior director of global automotive at J.D. Power. “We know from our research that many consumers have concerns during the purchase consideration process with aspects like battery range and vehicle charging. However, once someone has purchased a BEV, they’re pretty much hooked.


"What will keep first-time owners coming back to buy another BEV is...

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