Tuesday, 18 January 2022 14:18

SATA Introduces New Logo

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SATA GmbH & Co. KG announced it redesigned its logo to a clear, simple and modern "flat design," similar to those of icons whose logos are minimalistic and easily understandable.

In view of ongoing digital developments and thus the increased use of smartphones, smartwatches and other devices, SATA decided to reduce the complexity of the previous 3-D logo and optimize it with regard to practical usability, giving more clarity in times of graphic overload.


All SATA products and marketing tools will be adjusted, implementing the new SATA logo and identity step by step.


SATA is a world leader in the car refinish industry, and supplies distribution partners in about 100 countries.

In addition to SATA spray guns, other products---such as cup systems, breathing protection systems and compressed air technology---make SATA a system provider for users in the areas of automotive painting, design, manufacturing and the woodworking industry.

At SATA, we are continuously improving ourselves and our products, thus securing our position as the global technology leader in the car refinish sector.

To also be successful in the future, all existing procedures in our company are continuously being put to the test. This way, we can correct and optimize whatever necessary. This is particularly important to us at SATA when it comes to our products.


But beyond that, other aspects require permanent review and need to be evolved from time to time. Therefore, we have redesigned the SATA logo.

For more information, visit www.satausa.com.


Source: SATA