Monday, 10 January 2022 09:08

Root Insurance Selects Tractable as AI Partner to Streamline Claims Operations


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Root Insurance, a leading U.S. insurtech, will use artificial intelligence (AI) to streamline and accelerate its claims operations using Tractable's suite of AI solutions.

Root will launch the partnership with the AI Subro solution from Tractable to enable Root to assess and respond to subrogation demands more accurately and efficiently.


Root is widely regarded as a digital leader in the industry focused on a modern customer experience. After testing market solutions head-to-head, Root chose Tractable, which specializes in AI for accident and disaster recovery, as its strategic partner to fulfill its ambitious AI strategy across its claims operations.


By integrating Tractable's AI, Root will accelerate its end-to-end claims process, beginning with subrogation. The collaboration joins together two of the most innovative players in the insurance industry.


Subrogation is the process by which two insurance carriers align on the split of expenses when multiple parties are involved in a claim. Tractable's AI Subro solution reviews subrogation requests made by one insurance carrier to another and helps them to reach consensus more quickly and consistently.


"Implementing AI effectively will set the next generation of insurers apart from incumbents by creating greater efficiencies and a frictionless experience for consumers," said Mark LeMaster, chief claims and customer service officer at Root. "The industry-leading accuracy and breadth of...

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