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Tuesday, 04 January 2022 10:11

Combined Silverado, Sierra Sales Make GM Full-Size Pickup Sales Leader for 2nd Consecutive Year

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General Motors Co. and its dealers delivered 2.2 million vehicles in 2021, with Chevrolet and GMC cementing the company’s eighth consecutive year of combined full-size and midsize pickup sales leadership, second consecutive year as the full-size pickup sales leader and its 21st consecutive year as the market leader in full-size SUVs.

In addition, Cadillac Escalade deliveries rose 65% versus 2020 and a bevy of new and redesigned models helped drive Buick sales to the highest level since 2019.

 

GM’s commercial truck business registered gains in key areas, including Chevrolet Silverado Medium Duty sales, which were up 39%.

 

GM’s total sales were down about 13% year over year because of semiconductor supply chain issues.

 

“All year we focused on delivering as many of our high demand, capacity-constrained products as possible and the strategy worked,” said Steve Carlisle, GM executive vice president and president, GM North America. “Our dealers and our engineering, supply chain, manufacturing and brand teams moved mountains to satisfy as many customers as possible in 2021, despite record low inventories caused by semiconductor supply chain issues during the third and fourth quarters.

 

“In 2022, we plan to take advantage of the strong economy and anticipated improved semiconductor supplies to grow our sales and share. We will also further strengthen our industry leadership in trucks and begin our drive to EV leadership in North America with the rollouts of the GMC HUMMER EV, Cadillac LYRIQ and the reveals of the Chevrolet Silverado EV and GMC Sierra EV,” Carlisle said.

 

Chevrolet and GMC will stay on offense in the full-size pickup market in 2022 with new designs, the rollout of Super Cruise and more capacity, highlighted by the following:

 

  • GM Canada re-opened its Oshawa Assembly plant and began building Chevrolet Silverado HD pickups in the fourth quarter of 2021.
  • Mid-year will see the arrival of the new 2022 Chevrolet Silverado LD and GMC Sierra LD. The redesigned pickups will feature new interiors, will generate lower greenhouse gas emissions, add new off-road and luxury packages and include the addition of Super Cruise as an option for the first time.
  • Both brands are preparing all-electric pickups, including the Chevrolet Silverado EV, which will be revealed virtually Jan. 5, during the Consumer Electronics Show.
  • GM expects economic growth in the U.S. and improving semiconductor availability to help drive U.S. total light industry sales from around 15 million in 2021 to around 16 million in 2022.

 

“The key constraint for sales continues to be...


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