fbpx
Friday, 03 December 2021 13:35

J.D. Power Study on Fully Automated Self-Driving Vehicles: Consumers Don’t Know What They Don’t Know

Index

Share This:

 

While the automotive industry continues to move toward fully automated, self-driving vehicles, the pace is not being matched by educational efforts that will help bring buyers into the modern mobility movement.

According to the redesigned J.D. Power 2021 Mobility Confidence Index (MCI) Study, released Nov. 30, consumers possess inaccurate knowledge of fully automated self-driving vehicles.

 

Survey respondents were asked to select one of seven possible descriptions to define fully automated self-driving vehicles.

 

Based on the Society of Automotive Engineers’ definition of Level 4 and Level 5 self-driving, two descriptions correctly defined a fully automated self-driving vehicle, which only 37% of MCI respondents selected.

 

More than half (55%) of respondents selected descriptions aligned with driver assist technology, which describe lower levels of automation currently available in many product offerings.

 

The ability to accurately define a fully automated, self-driving vehicle is even lower (32%) among those with higher self-reported levels of automated vehicle (AV) knowledge. Survey findings show those who self-report knowing nothing at all about AVs are actually more accurate (37%) in defining fully automated self-driving vehicles.

 

“This is a ‘Danger, Will Robinson’ moment for the fully automated self-driving vehicle industry,” said Lisa Boor, senior manager of global automotive at J.D. Power. “There is a significant gap between actual and perceived AV knowledge. Right now, consumers don’t know what they don’t know. Clear, consistent messaging from industry stakeholders is needed to improve the accuracy of consumer AV knowledge. The industry needs to be the catalyst for educating the public before running into such speed bumps. AV education must expand beyond current, traditional learning methods.”

 

The study index is based on six unique attributes of consumer comfort with fully automated, self-driving vehicles. The comprehensive metric measures...


Previous Page Continue reading »

Read 229 times