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Wednesday, 01 December 2021 22:18

New Honda CEO Announces Big Change of EV Strategy

Written by Andrei Nedelea, Inside EVs
Honda e:N series EV concepts. Honda e:N series EV concepts.

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Honda was among the pioneers of hybrid powertrain tech, along with Toyota, but just like its main local rival, it has fallen behind other automakers that have invested massively in fully-electric vehicles.

Now in order to make up for the head start that others have gained, Honda’s new CEO wants the automaker to team up with another company that has more experience.

 

Toshihiro Mibe, who was appointed Honda CEO in April, is a former R&D boss for the manufacturer and he helped the manufacturer maintain its relationship with General Motors. He therefore has experience keeping partnerships between automakers going, and he would like to set up a new one with an automaker that has more advanced EV tech, according to Automotive News, in order to advance its own.

 

Mibe wants Honda to go fully-electric by 2040, although a large part of the models it wants to launch will actually have a hydrogen fuel cell, not a big battery to store electricity.

 

Right now, Honda only has one EV on offer, the Honda e, only available in Europe and, in spite of its great design and many qualities, not popular because it has a low range. However, the manufacturer has announced plans to launch 10 new EVs in the next five years.

 

Now the question regarding which manufacturer Honda may team up with to accelerate EV development has not yet been answered. The logical step would be for it to join forces with another Japanese automaker. Representatives of all the major Japanese automakers have already begun cooperation talks under the umbrella of the Japan Automobile Manufacturers Association (JAMA).

 

But before any additional links with automakers are made, Honda plans to expand its partnership with General Motors. The stated goal of the Honda-GM partnership is to jointly develop vehicles for North America based on a common platform, as well as share electrified, electric or ICE powertrains.

 

Honda has also strengthened ties to other automakers, especially Mazda and Subaru, but also...


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