Wednesday, 06 October 2021 15:45

Automakers Report September, 3Q 2021 Sales


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Automakers reported sales results for the month of September and the third quarter of 2021, which ended Sept. 30.



Kia America announced September sales of 52,906 units, led by Forte and Telluride models, which accelerated Kia to its best-ever third quarter sales in company history for a total of 177,014 units sold.


This result has contributed to Kia's highest ever sales performance for the first nine months of a calendar year---a total of 555,525 units---a 9% increase over the previous first three-quarter sales record of 491,764 units.


In September, Kia sold 77% of available inventory and saw a marked increase in sales of its hybrid and battery-electric vehicles, with year-over-year sales up more than 81%. Telluride realized record September sales with 9,278 units and throughout the month anticipation for the all-new EV6---Kia's first dedicated battery electric vehicle---continued to grow with the model expected to arrive at dealerships in early 2022.




Hyundai Motor America reported total September sales of 53,800 units, a 2% decrease compared with September 2020. Hyundai's monthly sales results were significantly better than industry predictions that forecasted a 25% decline in September.


Hyundai also set new September total sales records for Palisade, Ioniq HEV, Kona EV and Nexo.


Hyundai sold 49,439 retail units in September, a decline of 5%. Hyundai eco-friendly vehicle retail sales continued to grow substantially, increasing 348% on the month. New retail September sales records were established for Palisade, Ioniq PHEV, Kona EV and Nexo.


In the third quarter, Hyundai sold 178,500 total (+4%) and 162,616 retail (+1%) units. Total sales gains were achieved across the lineup during the quarter, including Accent (+18%), Elantra (+20%), Ioniq (+17%), Nexo (+139%), Sonata (+15%) and Venue (+52%).




Toyota Motor North America (TMNA) reported September sales of 152,916 vehicles, a decrease of 22.4% on a volume and daily selling rate (DSR) basis versus September 2020.  


September sales of alternative powered vehicles (APVs), including hybrids, plug-in hybrids and fuel cells, totaled 42,945 vehicles, up 36% on a volume and DSR basis, representing 28.1% of total monthly sales. 


For the third quarter of 2021, TMNA reported U.S. sales of 566,005 vehicles, an increase of 1.4% on a volume and DSR basis. Third quarter APV sales totaled 150,311 vehicles, up 62.5% on a volume and DSR basis, representing...

...26.6% of total year-to-date sales. 


TMNA year-to-date U.S. sales totaled 1,857,884 vehicles, an increase of 29.1% on a volume basis and an increase of 27.9% on a DSR basis. Year-to-date APV sales totaled 450,122 vehicles, up 113.7% on a volume basis and up 111.9% on a DSR basis, representing 24.2% of total sales.


APV sales for September, the third quarter and year-to-date are the best-ever for TMNA.




Mazda North American Operations (MNAO) reported total September sales of 24,045 vehicles, a decrease of 0.8% compared to September 2020. Year-to-date sales totaled 273,213 vehicles, an increase of 34.4% compared to the same time last year.


With 25 selling days in September, compared to the same number the year prior, the company posted a decrease of 0.8% on a DSR basis.


CPO sales totaled 5,603 vehicles in September, a decrease of 7% compared to September 2020.




Subaru of America, Inc. reported 42,054 vehicle sales for September, a 30% decrease compared with record September 2020 (60,103) due to inventory constraints caused by the global microchip shortage. The automaker also reported year-to-date sales of 462,802, a 6% gain compared with the same period in 2020.


In September, Crosstrek was the top performer by volume with 11,864 vehicle sales. WRX/STI sales for September increased 20.1% over the same month in 2020. Year-to-date (YTD), Forester leads by volume with total sales of 132,254 vehicles. When compared with the same period in 2020, Outback posted a...

...15.6% increase YTD, while Crosstrek and WRX/STI carlines posted YTD increases of 31% and 37.5%, respectively. 




Mercedes-Benz USA (MBUSA) reported Q3 2021 sales of 55,130 Mercedes-Benz models. Additionally, Mercedes-Benz Vans recorded Q3 sales of 16,055, bringing MBUSA to a grand total of 71,185 vehicles for the quarter, a decrease of 16.4% over the comparable period last year.


On a year-to-date basis, MBUSA recorded sales of 215,776 Mercedes-Benz passenger vehicles and 37,767 Vans. This brings MBUSA’s total year-to-date sales to 253,543 units, an increase of 9.9% versus 2020.


Mercedes-Benz volume leaders in Q3 included the GLE, C-Class and GLC model lines. The GLE led totals with 11,874 units, followed by C-Class with sales of 11,289. The GLC rounded out the top three with 7,982 units.


Q3 sales of Mercedes-AMG high-performance models totaled 7,184 units (-21.2%) with 31,384 vehicles sold year-to-date (36.7%).


Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 36,446 vehicles during the third quarter of 2021, an increase of 4.1% versus Q3 2020. On a year-to-date basis, MBCPO sold 110,325 vehicles, an increase of 15.2% compared to last year.


Source: Kia, Hyundai, Toyota, Mazda, Subaru, Mercedes-Benz


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