Tuesday, 05 October 2021 22:16

Ford Reports September Retail Sales Up 34.3% Compared to August


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September’s results made Ford the number No. 1 seller of vehicles in the U.S. for the month.

August improvements in production and inventory paid off in September, with Ford’s retail sales up 34.3% over the previous month, boosting Ford’s retail share for the month to an estimated 12.9%---up 3.8 percentage points over August.


Ford’s September U.S. sales totaled 156,614 vehicles.


“New products and improved inventories made Ford America’s best-selling automaker in September,” said Andrew Frick, vice president, Ford sales, U.S. and Canada. “Retail sales gained 34%, compared to August, and we expanded our retail share 3.8 percentage points. Inventory turn rates are at the highest we’ve ever seen, with 31% of our retail sales coming from filling customer orders. The highly anticipated Maverick had a successful launch at month’s end, while the new Bronco is flowing to dealers with in-transit vehicles up 200% compared to a month ago.”


Going into October, Ford’s gross stock totaled 236,000---up 21,000 vehicles compared to the start of September.


Vehicles are moving from dealer lots to customers at the fastest pace this year, while 31% of retail sales were from previously placed customer orders. This compares to 6% last year. Ford continued to expand its retail orders in September with 52,000 new orders placed.


Ford’s electrified vehicle portfolio continues to attract new customers to the brand at a higher rate than Ford overall---at a conquest rate that is 6 points above. September brought another new record for Ford electrified vehicles. Ford’s electrified vehicle sales hit 9,150---up 91.6% over last year.


F-150 Lightning reservations have now surpassed the 150,000 mark, with more than 75% of these reservations coming from outside of Ford.


At the end of September, Ford’s highly anticipated new Maverick pickup...

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