Tuesday, 14 September 2021 11:56

Mopar Launches Certification Program for Auto Glass Installers

Written by Rebecca Barnabi, glassBYTEs.com


...get parts for Tesla vehicles and encourages customers to return to Tesla dealers for service and repairs. “But, there are qualified people out there who can do it,” Griffin says.


In the certification program, installers use factory-engineered and factory-backed Mopar Glass, as well as factory-approved education and training from I-CAR to ensure vehicles are repaired to original equipment standards.


Program benefits, according to Mopar, include competitive differentiation, complimentary education and training, marketing to Chrysler, Dodge, Jeep, Ram and Fiat vehicle owners, complimentary access to factory repair resources, discounts on service manuals and repair procedures, and exclusive marketing and sales support tools.


Mopar does not have immediate plans to make the certification mandatory for installers. Providing product directly to shops and paying them for labor only, according to Mopar, has not been discussed.


However, Mopar “will continue to grow our partnerships between dealers and installers, and as the network builds we will help drive business to those installers who partner with us and prove they know how to handle our customers correctly.”


We thank glassBYTEs.com for reprint permission.


(C) 2021 by glassbytes.com. Reprinted with permission. All rights reserved. For more information contact www.glassbytes.com.


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