Tuesday, 14 September 2021 18:23

New-Vehicle Prices Surge to Record Highs for Fifth Straight Month, According to Kelley Blue Book


... Fiat and Porsche.


Porsche continues to deliver the industry's highest ATPs, at $96,344 in August, but saw prices drop marginally---less than 1%---on lower sales of the brand's most expensive sports cars, the 911 and Taycan. Porsche incentives, as measured in relation to ATP, are the lowest in the industry, as well.

Whereas Porsche occupies the ATP penthouse, Fiat lives at the other end of the scales, selling the most-affordable vehicles in the market. According to Kelley Blue Book, the average transaction price for a new Fiat last month was less than $27,000, the lowest in the industry. Fiat ATPs were down 5% from August 2020, and the brand only sold 128 units last month.


Notably, electric vehicle prices declined year-over-year in August. New entries including the Chevrolet Bolt EUV, the Ford Mustang Mach-E and Volkswagen's ID.4 helped drive down average electric vehicle prices from $57,346 to $49,938 year-over-year.


Even the hyper-expensive Porsche Taycan was less hyper-expensive in August. A year ago, the average buyer of the Porsche super electric was paying $152,509. Last month, the ATP fell to $123,371, a drop of 19% year-over-year.


In contrast, sales of the Tesla Model Y---the best-selling EV in America---increased 3.7% year-over-year in August with an ATP of $58,966.


Source: Kelley Blue Book


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