Friday, 03 September 2021 22:43

Mercedes-Benz Celebrates Launch of First Line of Electric Vehicles

Mercedes-Benz announced in July it plans to go all-electric by the end of the decade. Mercedes-Benz announced in July it plans to go all-electric by the end of the decade.


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To celebrate the launch of its first line of electric vehicles, Mercedes-Benz USA has developed an activation at the 2021 U.S. Open to educate fans about its electrification efforts.

The luxury automotive brand will engage tournament attendees to create and harvest clean energy that will be used to help power an upcoming exclusive event with global partner Alicia Keys.


The Mercedes-EQ family of vehicles will combine sophistication, sustainability, high-end technology and style for an unprecedented fully electric luxury experience. The first vehicle from the line, the all-new 2022 EQS Sedan, will launch later this year.


As an official sponsor of the U.S. Open, Mercedes-Benz will host fans in its Brand Center at the USTA Billie Jean King National Tennis Center, Aug. 30-Sept. 12.


Mercedes-Benz will invite fans to walk over a pathway of kinetic tech floor tiles, created in partnership with Pavegen, that will generate reusable clean energy with each footstep. As guests walk over the Pavegen floor tiles, the weight from their footsteps will compress an electromagnetic generator, which in turn will transform each individual footstep into a small amount of energy that is converted into clean electricity.


For each consumer who walks the pathway, Mercedes-Benz will make a $1 donation per footstep to The National Energy Education Development Project (NEED) to help bring sustainability resources to schools through curriculum and customizable programs. With support from Mercedes-Benz, NEED will expand its upcoming pilot curriculum around electric vehicles and create additional training for students and teachers across the country around electrification and the future of transportation.


Additionally, Mercedes-Benz will randomly select one participant each day of the tournament to receive two tickets to attend the exclusive event later this year.


“Mercedes-Benz is committed to an electric future, and with the Mercedes-EQ family of vehicles, we’ve set our sights on the intelligent evolution of transportation that will help create a smarter way of living,” said Monique Harrison, head of brand at Mercedes-Benz USA. “We are excited to engage consumers to help us...

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