Wednesday, 01 September 2021 16:37

Automakers Report August Sales Results


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Automakers on Sept. 1 began releasing August’s sales results.



Mazda North American Operations (MNAO) reported total August sales of 27,262 vehicles, an increase of 4.6% compared to August 2020.


Year-to-date sales totaled 249,168 vehicles, an increase of 39.2% compared to the same time last year.


With 25 selling days in August, compared to 26 the year prior, the company posted an increase of 8.8% on a Daily Selling Rate (DSR) basis.


CPO sales totaled 5,899 vehicles in August, a decrease of 11% compared to August 2020.




Hyundai Motor America reported total August sales of 56,200 units, a 4% decrease compared with August 2020.


Hyundai total car sales increased 8%, led by Sonata (+4%), Elantra (+20%) and Ioniq (+21%), while eco-friendly vehicles rose by 245%.


Hyundai also set new August total sales records for Venue, Ioniq EV, Ioniq PHEV, Kona EV and Nexo.


"After five months in a row of record-breaking sales, along with chip supply shortages, our inventory levels presented a challenge in August," said Randy Parker, senior vice president, National Sales, Hyundai Motor America. "Importantly, consumer demand for Hyundai vehicles remains at an all-time high and we expect our inventory pipeline to improve throughout the remainder of the year. We anticipate outperforming the market for the month and continuing to grow our market share."




Kia America announced August sales of 54,009 vehicles, led by the Forte and Sportage models. Kia sold 74% of available inventory in August.


"Kia continues to see record demand in 2021 with sales up 35% year-over-year, and an average of...

...more than 62,000 sales per month, despite challenges facing the industry regarding parts availability and overall inventory," said Eric Watson, vice president, sales operations, Kia America. "Further proof of Kia's appeal came when the brand earned the highest number of J.D. Power Initial Quality Awards for the third straight year. Looking forward, we are confident that Kia will continue to outperform the industry in the third quarter and beyond."




Subaru of America, Inc. reported 49,373 vehicle sales for August 2021, a 15% decrease compared with August 2020 due to inventory constraints caused by the global microchip shortage.


The automaker also reported year-to-date sales of 420,748, a 12% gain compared with the same period in 2020.


"Sales remain steady despite battling the ongoing microchip shortage, and our retailers continue to deliver strong results," said Thomas J. Doll, president and CEO, Subaru of America, Inc. 


In August, Outback was the top performer by volume with 14,219 vehicles. Crosstrek sales for August 2021 increased 12% over the same month in 2020, while WRX/STI sales increased 80%.


Year-to-date, Forester leads by volume with 120,888 vehicles. When compared with the same period in 2020, Outback posted a 30% increase, while Crosstrek and WRX/STI carlines posted increases of 37% and 40%, respectively.


Source: Mazda, Hyundai, Kia, Subaru


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