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Tuesday, 24 August 2021 15:27

Dodge to Show Electric Muscle Car Concept in 2022

Written by Dan Mihalascu, Inside EVs

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Dodge’s electrification plans are cause for concern for the brand’s traditional customer base, and the company is well aware of that.

To give enthusiasts an idea of what to expect from its upcoming electrified products, the carmaker will be laying out its vision in the months ahead.

 

Dodge will detail its electrification plans in the fourth quarter, and so far we know the company plans to launch a plug-in hybrid model in 2022 and a battery-electric muscle car in 2024. As Automotive News reports, the performance brand will also launch an electric concept car next year that will provide a glimpse into the future.

 

The show car should serve as a preview of the battery-electric muscle car due in 2024. Dodge CEO Tim Kuniskis said during a media preview for the Roadkill Nights Powered by Dodge event the carmaker’s move into electrification could broaden its customer base if done right.

 

"We hope that we draw a different type of consumer, and keep the consumer that we have today," Kuniskis said. "That’s very important to us, and that's why we want to get our concept car out next year and explain to people exactly what we're going to do. When things go into an electrified environment, we want to explain to people: Dodge muscle car first. And, by the way, it happens to have electrification to make it better.”

 

The executive did not offer further details about the concept but added the upcoming electrified vehicles will live on for a “long time.” They will also set the direction for Dodge in an era of eco-friendly performance that will improve on what the brand offers today.

 

According to Kuniskis, the heart of the muscle car market is...


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