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Thursday, 22 July 2021 18:59

Mercedes-Benz Announces All-Electric Strategy from 2025 Onward

Written by Joey Klender, Teslarati

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Mercedes-Benz is going all-electric starting in 2025, with plans to launch three electric-only architectures that year and install more than 200 Gigawatt hours of battery cell capacity across eight factories.

On July 22, Mercedes-Benz, a German automaker based in Stuttgart, announced its plan to be fully electric by the end of the decade. However, any newly launched architectures will be electric-only starting in 2025, the company said.

 

“Mercedes-Benz is getting ready to go all-electric by the end of the decade, where market conditions allow. Shifting from electric-first to electric-only, the world’s preeminent luxury car company is accelerating toward an emissions-free and software-driven future,” the company said in a press release.

 

Mercedes-Benz is just one of many automakers now choosing to transition to fully electric lineups. As the dynamic of the automotive industry continues to work toward a transition to electric powertrains, more companies are announcing their plans to ditch combustion engines in favor of battery-powered cars. Lamborghini is one of the more notable car companies that has announced this strategy.

 

The market shift is most certainly the root cause of Mercedes’ decision to transition to a fully electric lineup in the coming years.

 

“The EV shift is picking up speed---especially in the luxury segment, where Mercedes-Benz belongs,” said Daimler AG and Mercedes-Benz AG CEO Ola Källenius. “The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade.”

 

Electric automotive enthusiasts are often skeptical of legacy automakers and OEMs alike, especially when plans or announcements come out indicating a long-time ICE giant is planning to transition to electrification. There needs to be more than an announcement to convince shareholders and skeptics of their plan.

 

Mercedes has a comprehensive game plan put in place that will...


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