Thursday, 01 July 2021 19:33

ASE Thanks Industry for Recognizing Automotive Service Professionals During Inaugural Commemorative Month

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The National Institute for Automotive Service Excellence (ASE) thanks all those in the industry who showed their support of Automotive Service Professionals Month (ASPM) in June.

ASPM was designated by ASE as a time to recognize automotive service professionals who are proficient, credentialed and committed to excellence.


Industry organizations joined ASE to celebrate ASPM in a variety of ways, from incorporating the ASPM commemorative logo and creative materials into their communications to special programs and promotions that thank service professionals. ASPM was also a popular topic on social media with many people including the special hashtag, #ASEservicePro, in their posts.


“We are very pleased that so many in the industry embraced Automotive Service Professionals Month and used it as a way to thank service professionals for their hard work, expertise and commitment to providing first-class, essential service,” said Tim Zilke, ASE president and CEO.


“While June is a wonderful time for an annual celebration of service professionals, and we are looking forward to next year’s festivities, we encourage the industry to continue to support these dedicated professionals and show their support of ASE yearround,” Zilke said.


ASE plans to showcase credentialed automotive service professionals throughout the year on its social media platforms and has updated ASEtoolkit.com with a variety of ASE files for industry members to download free of charge, including logos, flyers, posters, digital ads, social media graphics and other marketing communication materials.


Those who would like to share a photo and a brief profile about an outstanding automotive professional, including ASE credentials earned, should send the image and information to marketing@ase.com to be shared by ASE in digital communications, including on ASE social media platforms.


Source: ASE