Friday, 18 June 2021 23:11

Ford F-150 Lightning Details Reveal Surprising Premium Over Tesla Cybertruck

Written by Simon Alvarez, Teslarati
Ford F-150 Lightning Details Reveal Surprising Premium Over Tesla Cybertruck Ford Motor Company


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The Ford F-150 Lightning is arguably one of the most impressive all-electric pickups on the market today.

Starting at a very aggressive price and designed for the F-150’s classic buyers, the Lightning seemed like a great shoo-in as the electric truck market’s next best-seller.


Ford, however, has been reserved about the Lightning’s full pricing details, at least until now. And if the recent information about the F-150 Lightning proves accurate, it would appear Ford’s electric pickup will command a pretty steep premium over the Tesla Cybertruck. 


Users at the Ford enthusiast forum F150Gen14 recently shared a questionnaire reportedly sent by the veteran automaker. The questionnaire, which seemed designed to determine which features are preferred by consumers, featured a list of available F-150 Lightning variants and their respective options and prices. This included every trim of the Lightning, from the Pro base model to the top-tier Lightning Platinum series. 


Based on the information from the carmaker, non-commercial buyers of the Ford F-150 Lightning could expect to shell out about $53,000 for the XLT trim, but that’s a truck with a conservative 230 miles of estimated range.


Customers who prefer an XLT Lightning with longer range could expect to pay an additional $7,000 for its 300-mile battery pack. This is true for the XLT + Premium Package and Lariat variants as well.


The Ford F-150 Lightning Lariat was already listed with a starting price of $67,474, or close to the starting price of the 500-mile tri-motor Tesla Cybertruck, which starts at $69,990. That’s pricey for a vehicle that still starts with only 230 miles of range.


Fortunately, Ford’s 300-mile battery becomes...

...standard with the F-150 Lightning Lariat + Premium Package, but that starts at $79,474. 


The Ford F-150 Lightning Lariat + Premium Package not only comes with the company’s 300-mile range battery. It also comes with a twin-panel moonroof, the company’s BlueCruise driver-assist system and Phone-as-a-Key features.


These specs are comparable to the middle-tier Tesla Cybertruck Dual Motor AWD, expected to have a range of 300-plus miles, as well as standard features like a full glass roof, basic Autopilot and Phone Key functions. 


The notable difference between the Ford F-150 Lightning Lariat + Premium Package and the Tesla Cybertruck Dual Motor AWD, of course, would be their price. Based on the information reportedly sent by Ford to its customers, the F-150 Lightning Lariat + Premium Package starts at $79,474, while the Cybertruck Dual Motor AWD starts at $49,990 before options. That’s a premium of nearly $30,000 for the F-150 Lightning.


With such a price gap in mind, Ford may have to rely on its reputation and pedigree as a truck-maker to ensure the Lightning becomes successful like its internal combustion-powered predecessors. 


We thank Teslarati for reprint permission.  


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