Monday, 14 June 2021 21:28

Toyota Introduces Next-Generation Multimedia System


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As the need for a more personalized and intelligent in-vehicle experience continues to grow and be a driving force behind vehicle selection, Toyota Motor North America (TMNA) is proud to unveil a new multimedia solution delivering an exceptional in-car user experience.

As a result of listening to customers' requests and anticipating their future desires, TMNA turned its focus in-house to develop a superior solution.


With the philosophy of One Toyota in mind, the formation of the Connected Technologies group took shape in 2018. The new group aimed to unify customer experience, in-vehicle technology, value chain and connected revenue process---functions previously scattered across the organization.


Connected Technologies invested in the expansion by building an agile, cross-functional team of more than 400 dedicated team members and business partners. From the outset, the team began development of solutions that would meet and exceed customer needs and deliver amazing and personal connected experiences.


"With the new multimedia system, we focused on the needs and wants of the customer and what would enable a more seamless and enjoyable experience on the road," said Charan Lota, executive chief engineer and vice president at TMNA Connected Technologies. "We brought multiple groups from electrical engineering to software development and business planning together into one team with one common goal---enhancing the in-vehicle experience."


The significantly advanced technological solution represents true collaboration across the TMNA Connected Technologies group as well as with teams from partner companies Toyota Connected and Toyota Motor Corporation, involving hundreds of team members working over the course of three years while devoting thousands of hours to testing.


"The development of this new system represents a fundamental shift in the way we design products," said Daniel Hall, global chief UX designer, TMNA Connected Technologies. "With the adoption of over-the-air (OTA) updates we are able to...

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