Friday, 11 June 2021 16:50

Ford F-150 Lightning Exceeds 100,000 Reservations

Written by Mark Kane, Inside EVs
Ford F-150 Lightning Exceeds 100,000 Reservations Ford


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Ford has confirmed the total number of reservations of the Ford F-150 Lightning electric pickup truck exceeded 100,000.

The milestone was achieved in about three weeks since the unveiling May 19, and it's a huge success. A reservation requires a $100 fully-refundable deposit.


That would explain why Ford is now considering also a smaller electric pickup, possibly based on the all-new Maverick model. Customers want electric pickups---surely not all, but it's such a big market segment that demand is probably overwhelming.


Let's take a step back to take see a broader picture of how the reservations progressed:


  • 20,000 in 12 hours (May 20)
  • 44,500 in 48 hours (May 21)
  • 70,000 in about eight days (May 27)
  • 100,000 in about three weeks (June 9)


Initially, Ford unveiled the general version of the Ford F-150 Lightning without all the details and pricing data. We guess additional demand was sparked by the commercial version: Ford F-150 Lightning Pro, announced May 24.


The commercial version starts at $39,974 MSRP with the Standard-Range Battery, while the Extended-Range Battery increases the price by $10,000 to $49,974. The retail version also starts at $39,974, but we don't know...

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