Wednesday, 02 June 2021 18:31

Automakers Report Strong May Sales


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Automakers on June 2 began releasing sales results for May.



Subaru of America, Inc. reported 56,558 vehicle sales for May 2021, an 8.8% increase compared to May 2020, when the coronavirus pandemic impacted the global economy at large.


The automaker also reported year-to-date sales of 278,373, a 30.6% gain compared with the same period in 2020.


May marked the 13th consecutive month of 40,000-plus vehicle sales for Subaru.


Forester was again the top performer by volume for the month with 20,006 sales, an increase of 12% over prior year and its best-ever May. WRX/STI also achieved its best May ever with 3,169 sales, an increase of 40.5% compared to the same month in 2020. Outback posted a 23% increase, while Crosstrek posted an increase of 5.6% compared to May 2020.


Subaru of America, Inc. also recently announced it will continue its longtime partnership with The Leukemia & Lymphoma Society (LLS) for the sixth consecutive year during Subaru Loves to Care month in June.


The automaker, and a record 606 participating Subaru retailers nationwide, will support more than 40,000 blood cancer patients by mailing blankets and messages of hope, handwritten with love and care by Subaru retailers and customers, directly to patients' homes. Visitors to participating Subaru retailers will...

...be given the opportunity to write personalized messages of support to cancer patients in their local communities.




Kia America announced its third-successive best-ever monthly sales total of 80,298 units, surpassing the previous mark set in April 2021.


Four Kia nameplates---Forte, K5, Sportage and Carnival MPV---enjoyed their strongest months ever. Through May, Kia sales are up 43.9% over 2020.


Standout performances included the best-ever May totals for the Forte compact sedan, the Seltos, Sportage and Telluride SUVs and the Carnival MPV; and sales of plug-in Niro models reached an all-time high of 40% of the Niro family in advance of the all-new, all-electric EV6 crossover which opens for pre-order June 3.


Kia retailers observed significantly accelerated showroom traffic over the Memorial Day weekend due in part to the increased opening up of the country, the company noted.


Complementing May record-breaking sales, the month also saw Kia recognized with prestigious awards and accolades. Autotrader named the 2021 Kia Soul one of the "10 Best Cars for College Graduates," and the 2021 Sorento SUV was included on the list of winners of the Popular Mechanics "Automotive Excellence Awards."



Hyundai Motor America reported total May sales of 90,017 units, a 56% increase compared with May 2020. Hyundai again...

...set an all-time monthly sales record for the third consecutive month. Fleet sales increased 95%, representing 6% of total volume.


May was also the best retail month ever, with 84,351 retail sales, up 54%. Retail sales rose for the entire lineup with SUVs (+34%), cars (+105%) and eco-friendly vehicles (+887%) all growing substantially. Eco-friendly vehicles also accounted for 11% of the retail volume.




Mazda North American Operations (MNAO) reported total May sales of 42,187 vehicles, an increase of 69.2% compared to May 2020.


Year-to-date sales totaled 156,562 vehicles; an increase of 58.4% compared to the same time last year. With 26 selling days in May, compared to the same number the year prior, the company posted an increase of 69.2% on a Daily Selling Rate (DSR) basis.


CPO sales totaled 6,846 vehicles in May, an increase of 10% compared to May 2020 and resulting in its best May ever.


Sales Highlights:


  • All-time record high sales in the U.S. with 42,187 vehicles sold in May. (Previous record was set in March 1994 with 41,145 vehicles sold)
  • Best-ever sales of the CX-30 with 7,959 vehicles sold.
  • Best-ever sales of the CX-5 with 20,595 vehicles sold.
  • Best-ever sales of the CX-9 with 4,409 vehicles sold.
  • CPO sales achieved its best May ever with 6,846 vehicles sold.


Source: Subaru, Kia, Hyundai, Mazda


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