Wednesday, 05 May 2021 18:19

Ford Reports Best Truck and SUV April Sales in 15 Years


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Ford’s April retail sales totaled nearly 198,000 vehicles, up 57.1% compared to 2020 results, but also up 23.7% on April 2019 results.

Together, retail truck and SUV sales were up 70.1%, providing Ford Truck and SUV sales with their best April retail sales performance since 2006.


F-Series retail share expanded 2 percentage points through April of this year in the full-size pickup segment. F-Series retail sales were up 19.7% for the month, while beating April 2019 retail sales levels by 9.3%.


Ford electrified vehicle sales produced a new all-time monthly sales record---up 262% on new product offerings. Mustang Mach-E sales totaled 1,951, F-150 PowerBoost sales totaled 3,365, while Escape electrified sales totaled 3,695 in April.


Electrified vehicle sales totaled 11,172---also up 262%.


New products drove transaction pricing to record levels, with 94% mix of trucks and SUVs. Ford transaction pricing in April totaled $43,600 per vehicle.


Bronco Sport, turning on dealer lots in just 13 days, produced an average transaction price of $31,800 per SUV---the highest in segment. Mustang Mach-E is turning in just four days on dealer lots and transacting at $45,800.


Ford’s investment in trucks and SUVs is not only producing greater volume, but replaces sedans like the Fusion, which...

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