Monday, 03 May 2021 16:13

Automakers Report April Sales

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Automakers on May 3 began releasing sales figures for April.



Mazda North American Operations (MNAO) reported total April sales of 31,117 vehicles, an increase of 184.4% compared to April 2020.


Year-to-date sales totaled 114,375 vehicles; an increase of 45.5% compared to the same time last year.


With 26 selling days in April, compared to the same number the year prior, the company posted an increase of 48.4% on a Daily Selling Rate (DSR) basis.


CPO sales totaled 6,880 vehicles in April, an increase of 187% compared to April 2020, and achieved its best ever April.


Mazda Motor de Mexico (MMdM) reported April sales of 4,482 vehicles, an increase of 133.4% compared to April last year. Year-to-date sales increased 16%, with 17,211 vehicles sold.




Kia Motors America announced its second-successive best-ever monthly sales total of 70,177 units, surpassing the previous monthly high set in March 2021.


Two Kia nameplates---K5 and Forte---enjoyed their strongest month ever in April, powering Kia to a 121.3% increase over the same period last year.


Additional strong performances included the best-ever April totals for the Telluride, Sportage and Seltos.


Kia sales increased more than 120% over April 2020.




Subaru of America, Inc. reported 61,389 vehicle sales for April 2021, the company's best-ever April sales and a 100.5% increase compared to April 2020 when the coronavirus pandemic impacted the global economy at large.


The automaker also reported year-to-date sales of 221,815, a 37.6% gain compared with the same period in 2020.


All carlines saw gains in April 2021, which marked the 12th consecutive month of 40,000-plus vehicle sales for Subaru.


Forester was the top performer by volume for the month with 19,452 sales, an increase of 106.3% over prior year and its best-ever April. Crosstrek and WRX/STI sales were notably strong as each carline achieved its best April ever. Crosstrek posted a 180.7% while WRX/STI posted an increase of 133% compared to April 2020.


Also, in April, the automaker celebrated the sale of the 11 millionth Subaru vehicle in the U.S.


Source: Mazda, Kia, Subaru