Friday, 30 April 2021 19:10

FordDirect Selects Dealer Inspire as Preferred Platform Provider for 3,000 U.S. Dealers


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Dealer Inspire (DI), a Cars.com Inc. company that provides technology and digital advertising solutions to the automotive industry, announced it was selected by FordDirect as a preferred website and technology platform provider for its approximately 3,000 local U.S. dealerships.

“The pandemic accelerated the industry's shift to digital, bringing more of the car shopping and buying process online," said Joe Chura, CEO of Dealer Inspire and a former Ford dealer who started on the assembly line at age 19 and spent a decade with the brand. "Dealers have to face so many new challenges today and it's our team's job to help future-proof them with the right digital strategy and platform so they can meet the changing needs of buyers and better compete.


"We're excited to get to work helping more Ford dealers adapt and thrive in this new landscape, and we're honored the great team at FordDirect selected us for the responsibility."


Dealer Inspire empowers local dealers with one end-to-end platform that seamlessly drives more customers from search to signature, more efficiently.


Designed to convert traffic directly from its highly-targeted digital advertising campaigns, DI's modern website experience helps shoppers find the right vehicle in seconds and then connect with the dealership team in real-time using built-in chat and retailing technologies to start and even complete the buying process online.


By leveraging DI's platform to make their marketing, operations and sales process more efficient, Ford dealers will now be able to...

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