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Friday, 23 April 2021 21:41

CARSTAR Helping Dealership Collision Centers Navigate Today’s Changing Industry

Jon Davidson's three dealership-affiliated body shops joined the CARSTAR network in 2019. Jon Davidson's three dealership-affiliated body shops joined the CARSTAR network in 2019.

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For Jon Davidson, running the three collision repair shops affiliated with his family auto dealerships was challenging, frequently leaving him feeling “in the weeds” trying to manage all of the various aspects of the business.

A self-confessed numbers guy, he knew his locations had potential for growth, if he could find the right partner.

 

After joining CARSTAR, a network of independently-owned collision repair facilities, in 2019, he has today mapped a clear path to improved performance and success.
 
“There are totally different needs in the collision shop versus the dealership, and an entirely separate set of data that needs to be collected,” said Davidson, whose three CARSTAR Davidson locations are based in upstate New York. “It’s a very dynamic industry, and the challenge for us was great. We knew we needed a partner who could provide the resources and support to help us increase our insurance relationships, understand and manage our numbers and get the advanced training we needed.”
 
For dealerships with collision centers, CARSTAR offers a unique portfolio of resources through its Dealer Driven Program. This includes operations support, management of required data systems not typically used in dealerships, training, procurement, marketing and insurance relationships, all designed to help a collision center based in a dealership deliver the highest-quality repairs and excellent customer service that builds loyalty and return transactions with their customers.
 
When Davidson joined CARSTAR, he and his team spent the first year breaking down each component of the business, getting a firm grasp on the performance metrics and learning from the bottom up.
 
“There was a tremendous amount of training and learning we needed to do,” he noted. “It wasn’t as much how to fix a vehicle but rather how to communicate with our insurance partners, manage a different system like CCC and build transparency into our process. CARSTAR provided this guidance, and helped us develop the right approach to drive our success.”
 
Davidson has managed his business through the pitfalls of 2020, and is ready for the year ahead.

 

During 2020, Davidson slimmed down his team to key staff and did a thorough evaluation of his operations inside and out. He quickly adapted to...


...a no-contact model and adjusted to leaner car counts but never had to shut down. He worked with his team to understand the rules for each carrier, so his locations would be ready to handle insurance work as demand returned.
 
“We have a clear path moving forward,” noted Davidson. “This past year provided some key learnings that will help improve our business and keep us focused on growth.”
 
Looking ahead, he noted change will continue to drive the need for flexibility and adaptability in his business, and pointed to the trends he is tracking of increased severity, potential growth with non-drivable claims and the continued convenience and expectations of a virtual model among customers.
 
“A foundation in the numbers is critical, but you need the correct data in a usable, easy to access form, or you will always be in the weeds trying to manage your business,” he said. “Add to that the importance of insurance relationships in today’s industry, and the need for sophisticated business resources and support, and that makes CARSTAR the ideal partner for a dealership collision center.”

 

Source: CARSTAR

 

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