Thursday, 01 April 2021 18:18

Automakers Report March, Q1 Sales


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Several automakers on April 1 began reporting March sales results.



Toyota Motor North America reported March 2021 U.S. sales of 253,783 vehicles, an increase of 87% on a volume basis and up 79.8% on a daily selling rate (DSR) basis compared to March 2020.


For the first quarter, TMNA reported U.S. sales of 603,066 vehicles, a 21.6% increase on a volume basis and 24.9% increase on a DSR basis.


Toyota division posted March sales of 220,597 vehicles, up 83.6% on a volume basis and up 76.5% on a DSR basis. For the quarter, Toyota reported sales of 528,813 vehicles, up 20.3% on a volume basis and up 23.6% on a DSR basis.


Lexus division posted March sales of 33,186 vehicles, up 112.9% on a volume basis and up 104.7% on a DSR basis. For the quarter, Lexus reported sales of 74,253 vehicles, up 31.8% on a volume basis and up 35.3% on a DSR basis.




Mazda North American Operations reported total March sales of 31,991 vehicles, an increase of 104.2% compared to March 2020. Year-to-date sales totaled 83,258 vehicles, an increase of 23% compared to the same time last year.


With 26 selling days in March, compared to 25 the year prior, the company posted an increase of 96.4% on a Daily Selling Rate (DSR) basis.


CPO sales totaled 7,834 vehicles in March, an increase of 74% compared to March 2020, and achieved an all-time record high.


Mazda Motor de Mexico reported...

...November sales of 4,720 vehicles, an increase of 37.5% compared to March last year. Year-to-date sales decreased 1.5%, with 12,729 vehicles sold.




Kia Motors America announced its best-ever month and an all-time high for first quarter sales. Through March, Kia sales are up 9% over the previous first quarter high set in 2016.


Finishing in record-setting fashion, Kia delivered 66,523 vehicles in March, with best-ever monthly performances by the K5 and Seltos.


March also saw Telluride continue its historic run, posting best-ever March sales a full two years after the model's introduction.




Hyundai Motor America reported total March sales of 75,403 units, a 115% increase compared with March 2020 and the all-time best month in Hyundai history.


Palisade and Kona had their best month ever, while Santa Fe and Tucson set new March highs. Hyundai fleet sales were down 58%, representing 4% of total volume.


March was also the best retail month ever, with 72,740 retail sales, up 153%. Retail sales rose for the entire lineup with SUVs (+173%), cars (+120%) and eco-friendly vehicles (+235%), all up triple digits.


For the quarter, Hyundai had its highest Q1 retail sales ever at 157,470 units, an increase of...

...38% compared with Q1 2020. Total Q1 sales were up 28% with significant growth across the lineup.




Mitsubishi Motors North America, Inc. reported total March sales of 14,977, a 59% increase compared with March 2020, and the best retail sales month since August 2019.


March marked the arrival of the highly anticipated all-new 2022 Outlander and restyled 2022 Eclipse Cross. After its global reveal on the Amazon Live platform---an auto industry first---the overall excitement for Outlander, from both consumers and Mitsubishi Motors dealer partners, helped fuel strong retail sales from March.


For the quarter, Q1 2021 retail sales matched the same performance versus the prior year. Mitsubishi fleet sales were down 38% versus the same period in 2020, as the company focuses on more profitable retail sales growth.




General Motors Co. announced it sold 642,250 vehicles in the U.S. in the first quarter of 2021, with retail deliveries up 19% and fleet sales down 35% year over year. Total sales were up 4% compared to a year ago. All four GM U.S. brands had double-digit year-over-year increases in retail sales.


GM estimates the U.S. retail SAAR in the first quarter of 2021 was 14.6 million units and the total U.S. light vehicle SAAR was 16.7 million units.


In another sign of strong U.S. economic activity, sales to small businesses, which are included in retail sales, increased 27% in the first quarter. Gains were driven by full-size SUV sales (up 132%), Silverado medium-duty pickup sales (up 155%) and large vans (up 45%.) The Chevrolet Colorado and GMC Canyon also increased sales by a combined 58%.




Ford’s investment into electrified vehicles, along with trucks and SUVs, is paying off. Electrified vehicles hit a new record sales start, trucks reported...

...best retail start in 13 years and SUVs posted best first quarter retail sales since 2001.


Driven largely by the fully electric Mustang Mach-E and F-150 PowerBoost Hybrid, Ford’s electrified vehicle sales increased 74.1% to a new record sales start, with 25,980 vehicles sold.


First quarter sales of the fully electric Mustang Mach-E totaled 6,614 vehicles, with days-to-turn of just seven days.


F-150 PowerBoost Hybrid sales jumped 110% in March compared to February making March its best sales performance since launch. Ford sold 7,176 F-150 PowerBoostHybrids in the first quarter, with 3,949 sold in the month of March.


Ford’s first-quarter retail sales were up 23.1%, selling above both 2020 and 2019 first-quarter results. Retail truck and SUVs were up 87,883 over a year ago, fully offsetting the retail loss of 13,688 from the discontinuation of cars. Combined retail trucks and SUV sales were up 30.8%, providing Ford with its best first-quarter performance since 2007.


F-Series had its best start in 15 years---retail sales up 24.5%. Sales of America’s best-selling truck, Ford F-Series, totaled 203,797 vehicles in the first quarter. Thanks to the all-new F-150 and F-150 PowerBoost, F-Series retail share expanded an estimated 3 percentage points in the full-size pickup segment.


Ford brand SUV retail sales up 37%---its best start since 2001, on strong new product introductions. Both Bronco Sport and Mustang Mach-E totaled 29,970, with March representing the strongest sales month to date. Combined retail sales of Bronco Sport and Mustang Mach-E are up 38.3% over February, while Escape retail sales were up 49.9%.


Lincoln SUVs had their best retail sales start in 20 years. Navigator retail sales up 26.6% and Corsair achieved a new first quarter sales record, with sales up 26.4%.


Source: Toyota, Mazda, Kia, Hyundai, Mitsubishi, GM, Ford


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