fbpx
Wednesday, 31 March 2021 18:51

Volkswagen’s Name Change of U.S. Operations to ‘Voltswagen’ was April Fool’s Marketing Prank

Written by Michael Wayland, CNBC

Share This:

 

German automaker Volkswagen will not be changing the name of its U.S. operations to Voltswagen of America after all.

The news, which appeared to leak out on its U.S. media site March 29 and was formally announced in a press release March 30, was part of an elaborate April Fools’ Day joke, the company confirmed in a statement later March 30.

 

“The renaming was designed to be an announcement in the spirit of April Fool’s Day, highlighting the launch of the all-electric ID.4 SUV,” said Mike Tolbert, VW’s U.S. spokesman, in an emailed statement.

 

To read more, see CNBC

Read 216 times