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Tuesday, 09 March 2021 22:31

ASA Leaders Discuss Scanning, EVs, Data Access and Inaccurate Data

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ASA hosted a virtual media briefing on Feb. 9 to discuss important topics related to vehicle electrification and data accessibility. ASA hosted a virtual media briefing on Feb. 9 to discuss important topics related to vehicle electrification and data accessibility.

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On Feb. 9, the Automotive Service Association (ASA) hosted a virtual media briefing to discuss important topics related to vehicle electrification and data accessibility.

Tony Molla, vice president of industry relations for ASA, welcomed attendees and explained the purpose of the briefing.

 

“A new year has begun, we’ve got the results of the 2020 election, and we’re in the transition, so we wanted to share with you issues that are ongoing, things that may be on the rise and challenges that we see coming in the not-so-distant future,” Molla said.

 

Molla acted as moderator for the informative presentation. Speakers included Ray Fisher, AMAM, president and executive director of ASA; Robert Redding, ASA’s Washington D.C. representative; Mike LeVasseur, collision division director for ASA; and ASA’s mechanical division director, Tom Piippo, AMAM.

 

Fisher kicked things off by providing an update on ASA’s recent communications with CARFAX after members reported consumer data regarding estimates written by independent repairers, MSOs and dealerships had reached CARFAX, whether the work was completed or not.

 

“Our purpose in bringing this to CARFAX’s attention was to fix a problem, not to bring attention to a particular entity,” he said. “This is an important issue because the consumer’s confidence is at stake. We work hard to gain the respect of our customers and can’t let that be torn down because of inaccurate reporting of information, not to mention the potential liability or assumed data breach that may have to be defended.”

 

CARFAX was “equally concerned about the breach and the information being incorrect” and reached out to Fisher to elaborate on its platform data functions and how it acquire its information. The company does not mine information from databases; information is pushed to it with explicit consent from 112,000 different data sources, including shops, dealerships, municipalities and more.

 

According to Fisher, he and CARFAX had a “highly informative conversation” which “paved the way to find out more about the problem and get it fixed.

 

“ASA wants to find solutions to industry problems. Someone who claims to have authorization pushed inaccurate information to CARFAX, and if that data was pushed out erroneously, what other information could be provided that’s incorrect? I’m really concerned about...


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