Amidst a flurry of product launches, including the all-new 2022 Outlander, Mitsubishi Motors North America, Inc. on March 8 unveiled ClickShop, a 24-hour digital showroom.
Hosted on mitsubishicars.com, customers now have a shopping experience completely customized to their needs, interests and budget, as well as more transparency in the car-buying process.
The move is part of Mitsubishi's vision to make the car-buying experience more fast, fair and fun for its customers. With ClickShop, buying a new Mitsubishi is as simple as "click, click, car."
ClickShop allows customers to browse real-time inventory at their area dealers; build a custom deal, with pre-populated, applicable incentives, including payment, trade and taxes; submit their credit application; and book an in-person or virtual appointment.
For customers, this means no more driving from dealership to dealership looking for a particular car, and a greatly reduced amount of time in the store to finalize a purchase.
"Mitsubishi Motors has so much to be proud of in 2021," said Mark Chaffin, Mitsubishi Motors North America COO. "We are delivering a bold, capable and stylish lineup of vehicles that will result in one of the freshest showrooms in the industry, and we are delivering a fast, fair and fun car-buying experience to our customers. Tools like ClickShop allow us to deliver on what really matters to the modern customer by using data in a thoughtful, strategic way."
Between now and the end of the second quarter of 2021, Mitsubishi Motors will launch three considerably revised vehicles and one all-new, ground-up redesign, proof of its commitment to deliver high quality, top value, leading-edge technology vehicles in the U.S.
In addition, standard features and added value across the entire lineup, with key standard active safety features appearing on all vehicles, will underpin the revisions.
ClickShop was designed with the modern customer in mind and in partnership with...