In the first half of 2021, the brand will open the new showrooms, called Polestar Spaces, in Austin, Boston, Denver, Seattle, South Florida and Washington D.C.
Polestar will partner with established retailer groups in order to best represent the brand in each location for sales and service.
With at-home test drives already available, the first of the new retail spaces will open by early spring in Austin, Boston and Denver. Specific showroom details are available at Polestar.com/Spaces.
Additional information pertaining to the locations in Washington D.C., Seattle and Florida will be announced soon.
In the latter half of 2021, Polestar anticipates opening additional showrooms in Atlanta, central and south New Jersey, Connecticut, Dallas, Detroit, Minneapolis, Phoenix and Orange County, CA.
"In 2019 we stated our goal of servicing 85% of the addressable EV market within a year of the Polestar 2 launch," said Gregor Hembrough, head of Polestar in North America. "With these 2021 appointments, we will accomplish that and more---especially with our free pickup and delivery servicing within 150 miles of a brick-and-mortar Polestar location."
Polestar Spaces are designed to give customers the opportunity to experience the company firsthand without the pressures that come from a traditional automotive dealership.
Staffed by non-commissioned Polestar specialists, each space embodies the minimalist Scandinavian design ethos of the brand, minimizing any distractions within the showroom so guests can enjoy their experience at their own pace.
Test drives can be coordinated onsite or at home with the all-electric Polestar 2 at Polestar.com/test-drive. Orders can be placed at Polestar.com.
Polestar Spaces are already open in Santa Monica, CA, Manhattan and at two locations in the San Francisco Bay Area, Corte Madera and Santa Clara.