UpSwell, a marketing firm specializing in helping local businesses expand their customer base, announced Feb. 24 the findings of its recent auto service consumer survey.
The survey provides key insights into consumer attitudes and behavior when it comes to selecting an auto service provider, including the fact most consumers are not always happy with their provider.
"Only 34% of consumers are always satisfied with their auto service provider," said Nelson Rodenmayer, SVP of sales and marketing at UpSwell. "That means that 66% of consumers are potentially open to going somewhere else. We want to help auto shop owners tap into that 66% market share and get more customers into their shop."
When it comes to what constitutes good auto service, 78% of respondents believe fair prices equate to good auto service, which won out against good communication, honesty, timeliness and respect. Another finding worth noting are the top three most enticing offers identified in the survey: free tire rotation with oil change, discounted oil change and a loyalty program.
The survey also found 36% of respondents get their car serviced two times per year. However, the older the respondent, the more likely they were to get their car serviced more often.
Another interesting finding that varied by age was where respondents prefer to get their vehicle repairs. Respondents between the ages of 25 and 29 preferred to go to a national repair chain more than any of the older age groups. This could be a result of...