Monday, 22 February 2021 18:39

Kia Motors America Renews Sponsorship of B.R.A.K.E.S. Teen Proactive Driving School


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Kia Motors America and B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) on Feb. 22 announced a renewal of their partnership and continued commitment to reducing injuries and saving lives by providing teens and their parents with the tools they need to be responsible behind the wheel. 

Founded in 2008, B.R.A.K.E.S. combines classroom instruction with hands-on defensive driver training courses in Kia vehicles for both teen drivers and their parents.


Along with their teens, parents are asked to participate as a way to reinforce the lessons teens learn during the classes and as a way to identify and correct any bad habits that may have developed through the years since they themselves began driving. 


The first B.R.A.K.E.S. classes of the year took place Feb. 20-21 at the zMax Dragway in Charlotte, NC.


Pandemic depending, additional classes are to be scheduled across the country when appropriate. All CDC guidelines will be strictly adhered to and B.R.A.K.E.S. is implementing routine cleaning and disinfecting of all classrooms, touchpoints and vehicles to ensure the safety of students, parents and instructors. In addition, B.R.A.K.E.S. has reduced class sizes and will adhere to social distancing and mask wearing guidelines.


To register for a class or to view the full upcoming schedule, visit www.putonthebrakes.org.


"The No. 1 cause of death among teens are car crashes," said Doug Herbert, drag racing champion and founder of B.R.A.K.E.S. "Education and real-word training are two of the most important ways we can facilitate a change and make a difference in that area, but it wouldn't be possible without Kia's help and the fleet of training vehicles the company provides.


"It's impossible to gauge the exact number of lives the B.R.A.K.E.S schools have saved over the last 13 years," Herbert said. "In total, we have trained more than 94,000 teens and their parents. But even if...

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