Thursday, 11 February 2021 20:48

Tesla’s Biggest EV Threat is Apple: Analyst

Written by Joey Klender, Teslarati


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Upon news that tech giant Apple will be focusing some of its effort on an electric car project, many analysts and enthusiasts within the EV space have speculated over what Apple’s potential in the sector is.

According to Gene Munster of Loup Ventures, Apple holds the most significant threat to Tesla’s current dominance in the sector, and it could be due to the company’s wide-scale expertise in the tech sector.


Munster doesn’t believe a merger between Tesla and Apple could ever happen based on both companies’ unrelenting control over its products. Apple has been rumored to have a deal with Hyundai, but talks broke down between the two companies, and Renault, a French automotive manufacturer, has stepped up to the plate with an undivided interest in the Apple EV.


Hyundai announced a statement on Feb. 8 indicating no communication with Apple was occurring, via Reuters:


“We are receiving requests for cooperation in joint development of autonomous electric vehicles from various companies, but they are at early stage and nothing has been decided. We are not having talks with Apple on developing autonomous vehicles.”


Without a partner in their initial vehicle production project, Apple still holds some weight in terms of EVs because of its software expertise.


Electric cars require a different infrastructure than combustion engine vehicles to constantly receive modifications through over-the-air updates. One of the biggest challenges for manufacturers is solving these software problems, and companies like Volkswagen will admit...

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