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Thursday, 11 February 2021 17:36

GM’s ‘Certainty Starts Here’ Campaign Highlights Importance of OE Parts

General Motors Customer Care and Aftersales reveals new GM Genuine Parts and ACDelco marketing campaign. General Motors Customer Care and Aftersales reveals new GM Genuine Parts and ACDelco marketing campaign. GM

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General Motors Customer Care and Aftersales has taken the next step in its global rebranding initiative with the launch of a new marketing campaign designed to strengthen GM Genuine Parts and ACDelco brands.

The initiative incorporates a clear global market position and reinforces the importance of using original equipment parts.

 

The rebranding is a result of extensive global research to help ensure a consistent brand image, no matter the product or location. With the initiative’s launch came a bold, new packaging design that began arriving in North America last fall and will begin to roll out globally later this year.

 

“This marketing campaign is the next step in our journey to drive a focused, disciplined strategy for GM’s maintenance and repair parts brands,” said John Roth, GM global vice president, Customer Care and Aftersales. “Based around certainty, the campaign highlights the authenticity and customer benefits that only brands with parts designed and backed by GM can provide.”

 

The “Certainty Starts Here” campaign defines why GM Genuine Parts and ACDelco are the clear choice for maintenance and repair of customers’ vehicles.

 

Core to the campaign is a series of six videos, each dedicated to a specific parts category: maintenance, repair, powertrain, collision, original equipment and aftermarket. The videos can be viewed now on certaintystartshere.com.

 

"This is a transformative moment for our team as...


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