Monday, 01 February 2021 18:18

Toyota, Lexus Unveil New Digital Retail Experiences


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Toyota Motor North America (TMNA) officially unveiled the next iteration of the SmartPath retail experience, allowing customers flexibility in how they buy their next Toyota.

The new online retail experience will also be available to Lexus customers through Lexus Monogram.


Working hand-in-hand with dealerships across the U.S. to integrate online and in-store retail, TMNA researched and developed a single comprehensive retail program to offer customers the opportunity to lease, finance or purchase their new vehicle without the need to physically visit the dealership.


Developed in partnership with Toyota Financial Services (TFS) in response to shifting consumer purchase preferences, Toyota began piloting SmartPath in 2019 to expand the retail footprint. The COVID-19 virus accelerated consumer demand for digital transactions, with a recent digital shopping survey showing two out of three shoppers are more likely to purchase a vehicle 100% online.


Toyota's SmartPath technology puts the car buying process in the hands of the customer, providing an integrated user experience across Toyota.com, buyatoyota.com, the dealership website and the physical dealership store.


Customers can choose the path that works best for them by starting their journey online, saving their progress in the "digital garage" and picking up where they left off at the dealer, or completing their purchase with their SmartPath dealer entirely online.


By using SmartPath, customers have more control over how they purchase their vehicle, increased transparency into current inventory and real-time pricing, and flexibility to shop when and how they want.


For Toyota dealerships, the new technology integrates with current inventory, the customer relationship management system (CRM) and directly with financing through TFS, allowing sales associates the opportunity to...

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