Thursday, 28 January 2021 00:52

DCR Systems Launches Licensing Model, Signs First Company

Keeler Motor Car Company’s Mercedes-Benz dealership. Keeler Motor Car Company’s Mercedes-Benz dealership.


...others, like Keeler Motor Car Company, can achieve their goals too.”


“We recognize that DCR Systems has gone through the pain points of how to grow this type of model,” said Jesse Hord, CEO of Keeler Motor Car Company. “Partnering with them gives us the tools and the blueprint to skip those same mistakes and really brings a turnkey way to operate a collision center that would have taken us years to get right. As a result, we will be able to grow this model quicker and more efficiently than going at it alone.”


Keeler Motor Car Company was established in 1967 by Alexander Keeler with a Mercedes-Benz dealership. Keeler currently operates five franchises on a 55-acre campus in Latham, NY: Honda, BMW, Mini, Mercedes-Benz and Mercedes-Benz Commercial Vans.


With the DCR licensing agreement, Keeler’s goal is to grow its collision arm into a more significant portion of its business.


“As a leading-edge automotive retailer, our ultimate goal is to revolutionize how collision repairers operate in the United States,” said Hord. “Their success is our success and being able to take their years of experience and apply it to bring value to our market is very exciting.”


Keeler Collision’s managing partners, Ben Bowman and Chris Verdi, said the team learned about DCR Systems about four years ago during an AkzoNobel North American Performance Group meeting where they addressed lean processes and toured the DCR Systems facility in Mentor, OH.


“The minute we saw how the DCR Systems’ production system flow worked and the build-down process, it just clicked,” said Verdi.


Since then, the Keeler Motor Car Company has been working toward creating a DCR-like company.


“Eventually, joining forces and partnering with an area development agreement...

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