Friday, 22 January 2021 20:13

CIECA Announces 2021 Board of Trustees, 2020 Award Recipients

Jeff Schroder, newly-elected chair of CIECA's Board of Trustees. Jeff Schroder, newly-elected chair of CIECA's Board of Trustees.


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During the Jan. 12 virtual Collision Industry Electronic Commerce Association (CIECA) board meeting, the organization’s Board of Trustees elected new officers for 2021 and announced the recipients of the 2020 CIECA Awards.

2021 CIECA Board of Trustees Officers:


  • Past Chair Kim DeVallance Caron, Enterprise Holdings
  • Chair Jeff Schroder, Car-Part.com
  • Vice-Chair Phil Martinez, Mitchell International
  • Treasurer Greg Best, California Casualty Management Company
  • Secretary Ashley Denison, Caliber Collision


Detailed bios of the officers can be found on the CIECA website. These officers will serve on CIECA’s executive committee, which oversees business matters throughout the year and plans the agenda for CIECA’s board meetings.


“The CIECA Standards provide a great foundation for integration within the collision industry and our new initiative to develop CIECA API Standards will further simplify integrations efforts,” said Schroder. “As a member of CIECA for the past 17 years, I look forward to helping the organization build standards that take advantage of new technology opportunities and benefit all segments of the industry.”


Denison is the chief information officer for Caliber Collision. In this role, she is responsible for Caliber’s business IT strategy, implementation and operations. She has been a member of CIECA’s Board of Trustees for three years.


“Data is the foundation on how the industry is run,” Denison said. “Standards create an easy way to communicate data quickly and ensure that it means the same across the senders and receivers.”


Denison said she is excited to...

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