New leadership is set to guide FordDirect beginning on Feb. 1.
In a move cheered by an Ohio dealer and chairman of the FordDirect board of managers, the joint venture between Ford and its franchise dealers announced Jan. 15 that it has been appointed Matt VanDyke as chief executive officer.
And also effective at the start of February, the FordDirect board announced the promotion of Mike Gingell to chief operating officer.
The leadership moves for the team responsible for delivering marketing and advertising solutions to Ford and Lincoln dealers throughout the U.S. arrived as the Blue Oval is rolling out its 2021 new-model lineup, which includes a hybrid version of the automaker’s bell cow---the F-150.
“We are thrilled to have Matt VanDyke lead the FordDirect team,” said Mike Pallotta, president of Pallotta Ford Lincoln in Wooster, OH, and chairman of the FordDirect board of managers. “His passion for the digital auto retailing business is clear. His experience around the world shepherding the Ford and Lincoln brands, along with his knowledge of FordDirect following two terms as a board member, will serve him well as CEO.
“Our board is confident Matt will continue the positive momentum FordDirect has made in its digital transformation. Our mission is to help Ford and Lincoln dealers sell and service more cars and trucks. Matt is the best person to lead this team in continuing that work,” Pallotta continued in a news release.
VanDyke, was most recently director of marketing for Ford. Beginning in 2018, VanDyke led integrated communications, digital consumer experience, brand alliances, revenue management, and retail go-to market strategies.
Prior to that role, VanDyke was vice president of marketing for Ford of Europe, where he...