General Motors Chairman and CEO Mary Barra gave the opening keynote address during CES 2021, where she shared a closer look at GM’s transformational strategy to advance mobility for communities around the world.
This focused on an all-electric future and more auto glass.
“At General Motors our vision for the future is a world with zero crashes, zero emissions and zero congestion," Barra said. "The key to unlock that vision is electrification.”
The electrification of global transportation can help empower the advanced systems and connectivity between vehicles and transportation infrastructure to help reduce congestion and crashes, according to the presentation.
GM has been working on electrification for several years, and, according to Barra, the global electronic vehicle (EV) market penetration stands around 3%, but she and the company believe this number will change as the world begins to shift to an all EV transportation future.
“We believe we have the technology, the talent and the ambition to deliver on that commitment,” said Barra.
“The start of the EV era represents the most significant change in vehicle design since the 1920s,” said Michael Simcoe, GM global design vice president.
Initial designs were meant to readily show particular vehicle models were an EV; now, however, the company said it has drawn a line in the sand to bring new designs to the market, according to Simcoe.
During his portion of the keynote, he showcased...