Early in December, Driven Brands Collision Group held a virtual summit themed “UNIT3D.”
During the event, speakers talked about the challenges the industry is facing and the importance of unity among the Driven Brands’ franchises to pave a path forward.
After welcoming attendees to the event, Michael Macaluso, Driven Brands’ group president and EVP, paint, collision & glass, discussed the importance of strength for the company’s family of family businesses.
“This year has certainly been trying but absolutely rewarding,” said Macaluso. “We’ve adjusted, we’ve pivoted and we’ve persevered.”
Macaluso said that most importantly, throughout 2020, Driven Brands has tried to ensure the safety and health of the team, customers, franchisees and partners within the network.
Guest speaker Mike Anderson, owner of Collision Advice, discussed the state of the industry and then held a panel discussion focused on current industry issues during the pandemic.
“I understand that there are challenges in our industry right now with COVID…” said Anderson. “You don’t have to have it all figured out. All you have to do is be willing to reach out to other people and say, ‘Can you help me?’ It’s really that simple.”
He pointed out how the Driven Brands family has recently grown and advised attendees not to underestimate the value, importance and strength of the franchisees reaching out to one another to help accomplish a goal.
An additional keynote speaker was Nancy Friedman, founder and chairman of the Telephone Doctor. Friedman shared tips and techniques on the “Golden Nuggets of Sales & Customer Service” during the pandemic.
She encouraged attendees to...