Sales of new vehicles increased in December as year-end promotions drew customers into showrooms; however, full-year sales results fell double digits under the weight of the COVID-19 pandemic that closed down the car business last spring.
With the help of a heavy-duty marketing blitz last month, Toyota Motor North America reported sales of 249,601 vehicles in December, an increase of 20.4% on a volume basis and up 7.5% on a daily selling rate basis compared to December 2019.
For calendar year 2020, TMNA reported sales of 2,112,941 vehicles, a decrease of 11.3% on a volume and a decrease of 11.9% on a DSR basis. Toyota division sales increased 22.9% in December, but dropped 11.9% for the year. Lexus division posted an 8.2% increase in December but for the year, it was down 7.7%.
Jack Hollis, Toyota Motor North America senior vice president for automotive operations, said during a conference call the automaker’s market share reached 14.4%, an all-time record for the company. He attributed that to the company’s policy of having “more hybrids and more hybrids and more hybrids.”
Hyundai reported a sales increase for December but said its sales for the fourth quarter of 2020 dropped 2% compared to a year ago and were down 10% for the full year. Fleet sales were especially hard hit during 2020, Hyundai reported.
“We have to give a lot of credit to our Hyundai dealers. It was their ingenuity and resiliency that sustained us through this challenging year and positioned the company for future growth,” said Randy Parker, vice president of national sales, Hyundai Motor America. “We were leaders in retail and total market share gain for the year thanks to quick action by the entire company and one of the strongest product lineups in the industry.”
American Honda reported a 3.6% sales increase of Acura and Honda vehicles in December. For the fourth quarter, however, sales dropped 5.9%, which was in line with its decline for the full year.
Mazda also reported a sales increase for December of 18.2% compared to December 2019. Full year sales in 2020 totaled 279,076 vehicles sold, an increase of 0.2% compared to 2019.
Porsche Cars North America Inc. said fourth quarter deliveries set a record of 17,560, up 6.4% from a year ago. For the year, PCNA sales in 2020 totaled...