Tuesday, 15 December 2020 09:55

2021 Ford Trends Report Finds Consumers Resilient and Adaptive Amid Pandemic


...more stressed than they did a year ago, and 4 in 5 say they should take better care of their emotional well-being. Acutely aware of the implications of the pandemic on mental health, people are finding innovative ways to cope and connect.


Time to Escape


“What day is it?” has become a common refrain as the demarcations between work and life disappear. To beat back the monotony of the pandemic and the confines of home, consumers are looking for new ways to escape---and many are seeking refuge in their vehicles.


More than 1 in 4 adults globally who own a vehicle say they use their vehicle to relax. Close to 1 in 5 say they use their vehicle to find privacy. And 17% say they use it as a place to work.


The Company You Keep


The pandemic has put a spotlight on consumer’s need for companionship and reshaped their sense of family. Loneliness is pervasive across the globe---1 in 2 people say they feel lonely on a regular basis.


Younger generations feel this most acutely: Gen Zers are nearly two times as likely to say they feel lonely on a regular basis as Boomers (64% vs 34%.) As a result, many are reconsidering where they live, moving closer to family and finding companionship in new ways, online and off.


Minding the Gap


Worldwide, gaps in inequality and inequity loom large---particularly as the pandemic has had a disproportionate impact on low-income communities, ethnic minorities and women.


As consumers become more aware of the divide, brands are stepping up as activists and entrepreneurs. 76% of adults globally say they expect brands to...