Monday, 14 December 2020 20:55

All-New Ford F-150 Arrives in Showrooms, Earns Kelley Blue Book Best Buy Award


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The Ford F-150 arrived in dealerships nationwide the week of Dec. 7, and early sales are indicating that customers can’t wait to start driving the newest version of the F-Series, America’s best-selling truck.

The first sales of the truck have already occurred in the Midwest and F-150 is now on its way to dealers in other parts of the country; the number of retail orders placed is at an all-time high.


“Customer sold orders are up over 210% from a year ago November, and dealer orders for stock are more than double the current production schedule,” said Mark LaNeve, Ford vice president, U.S. marketing and sales. “It’s apparent that this F-150 is something that our customers both want and need.”


All-new for 2021, F-150 has best-in-class available towing and available payload capacity. It offers the only full hybrid powertrain available in a pickup, with 430 horsepower and the ability to function as a mobile generator with Pro Power Onboard with up to 7.2 kilowatts of electrical output available.


The all-new F-150 features smart new innovations aimed at making truck customers more productive, including the available Pro Power Onboard, an available Interior Work Surface and an available Tailgate Work Surface. Every F-150 features standard Pre-Collision Assist with Automatic Emergency Braking and available advanced driver-assist technology, including an available Active Drive Assist Prep Kit for hands-free highway driving that’s expected to arrive next fall. 


Standard over-the-air updates will help keep F-150 at the forefront of technology, while the truck’s all-new interior is designed to be comfortable, useful and connected while on the go.


Dealers are enthusiastic about deliveries, as well.


“I’ve been selling Fords for 28 years, and I’ve never seen my staff this excited about a vehicle launch,” said Tim Hovik, owner of San Tan Ford in Phoenix. “The F-150 is the gold standard of trucks.”


Media outlets are taking notice of the new truck’s strengths, too.


Ford has earned top honors from Kelley Blue Book---a leading industry buyer’s guide---for the seventh consecutive year for...

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