Monday, 14 December 2020 17:15

Axalta Releases 68th Global Automotive Color Popularity Report


...automotive buyers that are on the leading-edge of design. Recent automotive trends are in sync with the latest home, fashion and product trends, including an interest in green-blue and green-yellow shades.


Also noteworthy is the increasing global use of gray and the color nuances that bring these colors to life, such as fine flake effects and hints of colorful flakes.


The results of Axalta's Global Automotive Color Popularity report are based on Axalta's analysis of 2020 automotive build data and are an indicator of current market trends.


Axalta began reporting on the industry's coatings color in 1953 and continues to report on color trends. In addition, color forecasts are reported in Axalta's global annual color trend forecast.


The future landscape of automotive color continues to change as vehicle and consumer preferences evolve. Axalta designs conceptual colors that are aesthetically and functionally beneficial to the vehicle surfaces.


For more information, visit the company's annual Global Automotive Color Popularity Report and Color Trend Report.


Source: Axalta


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