Monday, 23 November 2020 22:24

Carvana Takes Stand Against Hidden Fees; Reports Strong Q3 Earnings

Written by Auto Remarketing Staff
Carvana Takes Stand Against Hidden Fees; Reports Strong Q3 Earnings Photo courtesy of Carvana


After announcing in late October that it showed a 41% year-over-year revenue increase in the third quarter, Carvana on Nov. 13 announced a “Live Feelessly” campaign, encouraging customers to take a stand against hidden, last-minute fees.

The campaign communicates to consumers that they should seek pricing transparency when making purchases.


The Live Feelessly campaign includes a new 30-second TV ad and digital assets.


It also includes a social media movement, #FeelessFriday, encouraging consumers to go fee-free on Fridays.


“When we pioneered online car buying more than seven years ago, we knew we would do a lot of things differently, including not relying on standard industry practices like last-minute ‘doc fees,’” Carvana Chief Brand Officer Ryan Keeton said in a news release.


Keeton continued, “At Carvana, we believe in treating people better, and empowering them to make their next purchase on their own terms. That means giving our customers detailed, 360-degree photos of every vehicle, inside and out, financing terms in minutes, a real offer on their trade-in and no hidden, last-minute fees; a transparent purchase from start to finish so they can Live Feelessly.”


Carvana notes that consumers’ lives are filled with fees. Those can include food delivery, travel and car buying.


“But when you Live Feelessly, you choose freedom over fees,” Carvana stated.


The company said social media fans can make Fridays fee-free and post their #FeelessFriday actions and tips on Instagram and Twitter, showing how they are going to Live Feelessly.


For example, if people cook dinner instead of ordering delivery, go camping instead of paying resort fees at a hotel or get cash at their bank instead of paying ATM fees...

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