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Tuesday, 10 November 2020 18:40

USI Shines at SEMA360

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The USI CHRONOTECH spray booth was the main star as USI shined at SEMA360 with booth experts on hand and video demonstrations all week long. The USI CHRONOTECH spray booth was the main star as USI shined at SEMA360 with booth experts on hand and video demonstrations all week long.

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USI’s journey began in the 1970s and the company has been involved for the SEMA Show for many years.

But, when the pandemic hit, SEMA changed to SEMA360 and USI had to adapt quickly to participate in this 100% virtual event.

 

“Our philosophy has always been that by building trusting relationships with our clients, we can set them up for success,” Company Sales Manager Stefano Moretti said. “This year presented us with a whole new set of challenges and SEMA360 is a part of that.”

 

At USI’s SEMA360 virtual booth, body shop owners and managers watched video demonstrations of their CHRONOTECH spray booth.

 

USI rewrote the history of paint technology within the automotive sector by inserting innovation and research at the epicenter of the noble art of painting. In fact, thanks to a continuous information exchange...


...with paint manufacturers and painters themselves, USI's solutions have revolutionized the painting process in both large and small body shops and collision centers worldwide.

 

The sales process at SEMA360 starts online, but once a shop acquires any booth from USI, that’s when the hard work begins, Moretti said.

 

“With some companies, you acquire their equipment and then you never hear from them again. But, when you buy a booth from us, you become a member of our family. Our staff is led by a skillful international management team that combines the passion and enthusiasm of young people with the experience of our seasoned engineers, turning brave ideas into a new generation of state-of-the-art spray booths.”