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Thursday, 05 November 2020 16:25

BASF’s Virtual Booth Features New Products, Celebrities and More

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You can meet celebrities like Chip Foose at BASF’s virtual booth at SEMA360. You can meet celebrities like Chip Foose at BASF’s virtual booth at SEMA360.

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BASF’s virtual booth at SEMA360 is showcasing new products and services as well as interaction with Chip Foose, Richard Petty, the Ringbrothers and Jonathan Goolsby.

With a team of 25 people on hand, BASF is pulling out all the stops to make this new and unusual SEMA year special.

 

“Even though this year’s event is virtual, we plan on having some fun in typical SEMA fashion,” said Tina Nelles, BASF refinish marketing services manager. “We’re featuring some very exciting stuff this year and our brand ambassadors will be there to make it even more enjoyable.”

 

2020’s leading highlight is the recent launch of Glasurit 100 Line, BASF’s most advanced, environmentally-friendly basecoat system that saves customers up to 35% in overall process times through its faster application and shorter flash-off cycles. 100 Line’s innovative pigment technology also ensures body shops are prepared for the current and future spectrum of brilliant colors in the automotive industry.

 

Other products featured in this year’s showcase include...


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