When things change fast like in 2020, some companies adapt and succeed, and AkzoNobel is one of those companies.
When SEMA 2020 was cancelled, AkzoNobel Marketing Communications Manager/North America Jen Poliski saw it as an opportunity as opposed to an obstacle. She and Regional Marketing Support Specialist Sue Jaszkowski decided to take full advantage of SEMA360.
“SEMA360 is like nothing we’ve ever experienced, with virtual booths and virtual meetings, which many believe will be the new normal,” Poliski said. “We looked at this carefully and considered our participation, but in the end, it was a no-brainer.
"This is unknown territory and it was definitely a tough call," Poliski continued. "SEMA has always been critical to our success at AkzoNobel and we always invest a ton of resources into it. This is where we engage with our clients and prospects, so we decided to get involved and use this new platform to achieve our goals."
AkzoNobel has 17 team members in its virtual booth working in shifts...
...just like in a real booth. You can meet with any of them---virtually, of course---and discuss your refinish needs.
During the educational offerings at SEMA360, AkzoNobel Senior Services Consultant Tim Ronak will discuss how a repairer might have to charge a higher rate just to break even on equipment or OEM certification expenses, and explained how GAAP could demystify an insurer’s “cost of doing business” in his presentation, “Overcoming Insurer Objections to Payment for Needed Repair Procedures,” available to view until Aug. 31, 2021.