When things change fast like in 2020, some companies adapt and succeed, and AkzoNobel is one of those companies.
When SEMA 2020 was cancelled, AkzoNobel Marketing Communications Manager/North America Jen Poliski saw it as an opportunity as opposed to an obstacle. She and Regional Marketing Support Specialist Sue Jaszkowski decided to take full advantage of SEMA360.
“SEMA360 is like nothing we’ve ever experienced, with virtual booths and virtual meetings, which many believe will be the new normal,” Poliski said. “We looked at this carefully and considered our participation, but in the end, it was a no-brainer.
"This is unknown territory and it was definitely a tough call," Poliski continued. "SEMA has always been critical to our success at AkzoNobel and we always invest a ton of resources into it. This is where we engage with our clients and prospects, so we decided to get involved and use this new platform to achieve our goals."
AkzoNobel has 17 team members in its virtual booth working in shifts...