Wednesday, 28 October 2020 16:36

Three Female Maaco Franchisees Share Their Stories as Owner/Operators


The automotive repair industry has always been one that is predominantly male. 

However, Maaco Collision Repair and Auto Painting, the leader in the $43 billion automotive paint and collision industry, is proud to be a franchise that has attracted a number of very successful women who own and operate their own facilities.  


Making the World More Beautiful, One Car at a Time


Berger web


Beth Berger and her husband Tom were both in IT when they decided to become business owners. They spent a year searching for the right investment opportunity, looking at everything from dog grooming to coffee shops, transmission repair to nail and hair salons.


When weighing all the factors that went in to starting a business, Maaco appeared to be the most viable investment opportunity with the most potential.


Based on their analysis, in October 2018, they bought Maaco of New Port Richey, FL. Two years later, Beth says, “we couldn’t be happier with our decision.”

“Maaco provides a three-week deep dive into the business that is incredibly informative and thorough," said Berger. “We felt very well prepared.”

The Bergers are both active in the daily business, and Beth has no issue being in a predominantly male business.

“When I go out to write a repair estimate for a customer, you might expect some skepticism, but it is very, very rare,” said Berger. “And my team is great, too. As a matter of fact, we have a female paint technician as part of our production team, and she is awesome! She came to us with prior experience and a can-do attitude. She is one of the most valued members of our team!

“We love being able to see a tangible end product,” said Berger. “People bring in a damaged car and we make it beautiful again. To see the result and see their faces when we deliver their car back to them, it is very gratifying. We like to say that we make the world more beautiful one car at a time.”

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