Tuesday, 27 October 2020 16:53

Dealers Recognized for Leadership During ‘Unprecedented Times’

Written by Auto Remarketing Staff
Last year's ceremony honored winner Susan Moffitt of Porsche in Shreveport, LA. Last year's ceremony honored winner Susan Moffitt of Porsche in Shreveport, LA. Courtesy of Ally


Ally says auto dealers “play a vital role in the economic fabric of the country.”

But this year’s TIME Dealer of the Year Award celebrates dealers’ “ingenuity and leadership in the face of incredible challenges,” because of the COVID-19 pandemic, Ally Auto Finance President Doug Timmerman said in a news release.


Ally and TIME on Oct. 23 nominated 40 auto dealers for the annual TIME Dealer of the Year Award, which they described as “the most prestigious award in the automotive dealer industry.”


The companies recognized the nominees for 2021 based on leadership in navigating their businesses and supporting their local communities during “unprecedented times.”


One of those dealers is Chuck Bierbach of Elko Motor Company in Elko, NV, whose dealership donated to nonprofit organizations over the last seven years, including the Boys & Girls Clubs of Elko, Get Pink Elko County Breast Cancer Awareness, Horizon Hospice in Elko, Elko County 4-H and local sports activities, rodeos and school programs.


Dealers nominated for the award were chosen from nearly 17,000 franchised dealers across the country.


The dealers, who Ally says have shown “strong business acumen and steadfast commitment to their communities,” will be recognized during NADA Show, which runs online Feb. 9-11.


Ally says auto dealers employ more than 2.4 million Americans with jobs in sales, service and management and contribute billions of dollars to their state and local economies. Auto dealers also support local community groups, charities and hospital boards, Ally said, sourcing “Auto Retailing: State by State, 2020,” from the National Automobile Dealership Association.


Ally also said this year’s award nominees have strengthened their dealership operations over the years while sponsoring local causes such as helping babies exposed to drugs before birth, supporting cancer patients, developing leadership programs for young people to learn about business, and recognizing local school teachers.

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